9/20/10

google is the no. 1 brand of 2010

hi friends you know that google is the most powerful brand of the world. google brand value of 2010 is 1,14,260 million dollors.Tech companies took the top four spots with No. 1 Google followed by IBM, Apple, and Microsoft.Google, IBM, and Apple all grew in brand value from 2009, noted Millward Brown, even amid a recession. Overall, the tech sector was one of the few business categories to show growth from 2009, rising 6 percent based on continued spending from both companies and consumers."In the past, many companies were quick to cut their marketing spend during a down economy," Millward Brown CEO Joanna Seddon said in a statement. "A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement."& tech companies are rocked.Some tech companies dropped in brand dollar value from last year, including Nokia (No. 43), which sunk 58 percent; Intel (No. 48), which declined 38 percent; and eBay (No. 76), which fell 28 percent. But other major tech brands, such as Verizon (No. 20), AT&T (No. 22), SAP (No. 21), and Sony (No. 94) all rose in value. Samsung (No. 68) outshone all companies with the highest gain, showing 80 percent growth in brand value from last year.
Social networking figured into Millward Brown's study. Although it didn't make the top 100 list, Facebook debuted in the tech sector for the first time with a brand dollar value of $5.5 billion. Beyond that, the study found that social media itself was a growing trend among companies looking to build brand awareness.

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